8x growth: transforming a small side hustle into a profitable and growing coaching business
€1k → €8k MRR for Au Revoir Insomnie
After recovering from chronic insomnia herself and starting a small Instagram channel with ~1,000 followers, Rached was making ~€1,000 per month coaching chronic insomniacs to recovery over WhatsApp.
After speaking with so many insomnia sufferers and seeing how little was known and utilised about both the topic and her unique approach in the Francophone world, she knew this could be so much bigger.
I agreed!
And so I joined with her to turn her personal coaching into a brand, "Au Revoir Insomnie," and grow it by 8x in 6 weeks.
Challenge
The initial structure was little more than a hobby/ side project, with coaching negotiated via DM and WhatsApp.
Small audience on 1 channel - just 1,000 Instagram followers
No other presence besides Instagram
No growth strategy, no marketing strategy
To turn this into a real business and scale, we would need to develop and execute a strategic plan to professionalise, grow and transition from an Instagram account to a brand, grow revenue, and expand our offerings.
Solution
Growth Strategy
A comprehensive plan to professionalise and scale the brand from a personal Instagram account into a full business.
Branding
Developing "Au Revoir Insomnie" as a distinct, trusted brand in the Francophone market.
Platform Development
Beautiful professional website and a branded coaching program platform.
Marketing Strategy
Social media, paid media, email marketing, conversion rate optimisation, and third-party proof generation.
Results
Just 6 weeks after I joined Rached and transformed her side-hustle into the brand "Au Revoir Insomnie", we achieved:
MRR Growth
Growth from ~€1k per month to €8k MRR.
Active Coaching Clients
€200-999 per month.
Per Follower
>€40,000 in revenue from only ~8,000 social media followers — €5 per follower (!)
Viral Views
Viral reels with over 500k views.
High conversion rates on every sales page
8x community growth across social media
The Digital Platform
Website and Circle.so coaching platform development.
Viral Reels & View Stats
Viral hits upto almost a million views.
Conversion Rate Optimization and Sales Performance
High converting Stan Store and web pages for every product offering. Data below from Stan.Store only.
Revenue & Growth Numbers
We quickly turned a small side project into a viable, profitable coaching business. Numbers above show Stan Store revenue only (not including our revenue processed through our website and Stripe, now accounting for all new client sales).
€1k → €8k MRR for Au Revoir Insomnie